my mum's an OT

My mum's an Occupational Therapist who's just moved away from her previous employer to set up independantly. I offered to design some business cards, Letterheads and a website to give her a kick start.





These are a few initial logo's. I'm not happy with them at all, through feedback i've realised i'm in danger of portraying my mum as a beauty therapist or hair stylist ratehr than therapist.

I am aiming to find a balnce between corporate and friendly. It has to be friendly and approachable with a proffessional edge.
aswell as looking the business.

Another aspect thats been bought to my attention has been the emphasis of purpose. Ithink the logo needs more thought to make more sense. Deleting the cross bar in the 'A' should ideally have reasoning behind and be used as a vehicle to provoke a desired outcome.

back to the drawing board.